RJ's 3 Rivers Texas Bold Beef Rub is loaded with traditional flavors used on beef. It is a salt, pepper, and garlic blend with loads of half and quarter-cracked black pepper. Texas is known for its beef BBQ, and this is a very traditional flavored BBQ Rub. It is perfect for brisket and it’s awesome on steak. It's great on just about any meat but really shines on beef. If you are looking for prime rib seasoning - this, is it! Our recipe is deep-rooted in Texas, this rub pays tribute to everything Texas and Premium BBQ. All Natural, No MSG, Gluten-Free. Enjoy!